3. Roxy
The New Cute
Winning a world title is cute. Wiping out on a 30-foot barrel is cute.
O.M.G.
In our second installment of the “Welcome to the New Cute” platform, we create the “O.M.G” campaign. Showcasing the awe-inspiring, increible feats of the Roxy athletes.
AGENCY: FRED & FARID Los Angeles
CREATIVE DIRECTOR: Chelsea Steiger
WRITER: Hilary Smith
ART DIRECTOR: Laura Beck
ART DIRECTOR: Jocelyn Lam
ART DIRECTOR: Bridget Callahan
CREATIVE DIRECTOR: Chelsea Steiger
WRITER: Hilary Smith
ART DIRECTOR: Laura Beck
ART DIRECTOR: Jocelyn Lam
ART DIRECTOR: Bridget Callahan
BUSINESS DIRECTOR: Nathan Smith
ACCOUNT SUPERVISOR: Mariam Salcido
EXECUTIVE PRODUCER: Amanda Van Caneghem
PRODUCER: Andy Caramanzana
PRODUCTION: Ways & Means
ACCOUNT SUPERVISOR: Mariam Salcido
EXECUTIVE PRODUCER: Amanda Van Caneghem
PRODUCER: Andy Caramanzana
PRODUCTION: Ways & Means
EXECUTIVE PRODUCERS: Lana Kim, Jett Steiger
POST-PRODUCER: Tamara Treu
EDITOR: Emilie Aubry
COMPOSER: Ali Helnwein
POST-PRODUCER: Tamara Treu
EDITOR: Emilie Aubry
COMPOSER: Ali Helnwein